Visit Downtown Madison


Madison’s Central Business Improvement District (BID) is in the heart of downtown Madison. This unique shopping, business, and entertainment district is home to more than 370 shops, galleries, restaurants, and night spots, many locally owned, plus museums and cultural destinations. From visitors to residents, students, business, and property owners – downtown Madison welcomes you to shop, dine, play, and visit!

DMI and BID were both formed to support the health and vitality of downtown Madison. Whereas DMI is a membership-based not-for-profit representing close to 450 businesses and partner organizations, the BID is a quasi-government, state-regulated improvement district made up of over 200 land parcels and 150+ property owners in the greater State Street, Capitol Square, and King Street area.

DMI helped create the BID in 1999 to ensure the success of the local businesses in the Central District. The BID’s work includes marketing and promoting Downtown Madison, creating and maintaining a welcoming environment, offering programs and promotions for Downtown Madison, creating relationships with the community and the city, and providing outreach for property and business owners. Learn more:

Visit Downtown Madison

Support local Downtown Madison businesses with the Downtown Possibilities eGift Card! This virtual gift card is good at 50+ shopping, dining, and entertainment locations in the State Street and Capitol Square area. Downtown eGift Cards make great gifts for birthdays, corporate holiday gifts, employee incentives, and more! Purchase at: