Greater Madison Chamber of Commerce Launches “Wayfarers” Video for Talent Attraction

The Greater Madison Chamber of Commerce announced the launch of “Wayfarers,” a talent recruitment video that captures the essence of why Greater Madison is the place to make a career, make a life and make a difference. This project is part of a comprehensive package of initiatives designed to showcase Greater Madison as the ultimate destination for talent, innovation and opportunity.

“This video is not just a promotional piece – it is also an invitation to discover and explore Greater Madison,” said Chamber President Zach Brandon. “It reflects the vibrant energy, opportunities and sense of belonging that define this place. This is about putting our region into the decision set for global talent, and we are thrilled about the message it delivers.”

Developed in collaboration with project partners Sam Li and Sunday Paper, “Wayfarers” draws upon decades of brand research to authentically position Greater Madison as a top choice for talent recruitment. The video is available to organizations for embedding on their websites, ensuring its message reaches audiences far and wide.

You can watch the video here: madi.sn.

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