DreamBank: Social Marketing: Influencing Behaviors for Good with Dr. Markus Brauer

Event Name: Social Marketing: Influencing Behaviors for Good with Dr. Markus Brauer

Date & Time: Thursday, October 24, 2019, Noon-1pm

Location: American Family Insurance – DreamBank: 821 East Washington Avenue Madison, WI 53703

Organizations sometimes try to get their members to adopt specific behaviors — like recycling, protecting natural resources, volunteering. But many organizations use outdated, ineffective approaches that are limited to providing information or raising awareness. Can we do better? In this session, Dr. Markus Brauer will present a toolkit of strategies that behavioral scientists and social marketers use to get people to change their behaviors. Come ready to learn and apply these strategies to your organization! RSVP here.

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